The Challenge
Taste Salud is a bootstrapped CPG brand—no venture capital, no outside equity—just a fast-growing business reinvesting its own profits to fuel growth. But rapid growth (4.5x over 2 years) creates an exponential need for cash: to fund inventory, ad spend, and cover an increasingly complex web of vendor payments. With no outside capital to fall back on, the company had to get creative—layering in a mix of alternative and non-dilutive debt funding to bridge gaps and unlock working capital.
The Solution
Enter GreenSpark.
As Taste Salud scaled, GreenSpark acted as a real-time cashflow control tower—strategically orchestrating who to pay, what to pay, and when to pay to maximize capital efficiency.
Using a continuous stream of financial data, GreenSpark provided dynamic forecasts and tactical levers to manage liquidity, giving the team visibility and optionality at all times. The platform stress-tested AP timing models, tracked and optimized cash velocity, and equipped the team with scenario plans (Plan A, B, and C) to operate with confidence even when cash was tight.
Instead of reacting to problems, Salud could proactively stretch payment windows, optimize outflows, and stay on offense with their marketing strategy—all while staying within safe liquidity thresholds.
The Results
- $40M in sales over 24 months
- 4.5x revenue growth
- Cash Conversion Cycle improved from +36 days to -42 days
- No equity diluted, no capital interruptions, and zero missed opportunities
- Accelerated the brand by 1 year